Pure · Kibble · adult
Pure Pet Food Air-Dried scores 74 out of 100, a grade C+, against our general adult profile. In short, it leads with chicken (40%), and protein sits at 26% and fat at 10%.
The same food scores differently by breed, because each breed profile weights protein fit, fat ceiling, joint support, skin and coat support, filler content and ingredient transparency differently. Across 279 breed profiles, Pure Pet Food Air-Dried ranges from 54 to 87 out of 100.
| Dachshund (Standard Long-Haired) | B+ · 87 |
| Dachshund (Standard Smooth-Haired) | B+ · 87 |
| Dachshund (Standard Wire-Haired) | B+ · 87 |
| Beagle | B+ · 85 |
| Chihuahua (Long Coat) | B+ · 85 |
| Chihuahua (Smooth Coat) | B+ · 85 |
| Dalmatian | B+ · 85 |
| Greyhound | B+ · 85 |
| American Bully | D · 54 |
| Zuchon (Shih Tzu x Bichon Frise) | C · 57 |
| Shichon (Shih Tzu x Bichon Frise) | C · 57 |
| Bull Terrier (Miniature) | C · 57 |
| Springerdoodle (Springer x Poodle) | C · 59 |
| Energy | 380 kcal per 100g |
|---|---|
| Protein | 26% |
| Fat | 10% |
| Fibre | 5% |
| Ash | 7% |
| Moisture | 8% |
| Typical price | £8.90 per kg |
| Cost per 1,000 kcal | £2.34 |
Chicken (40%), Sweet potato, Carrot, Apple, Spinach (first five listed).
Other kibble foods for the same life stage that score better against the general adult profile.
Against our general adult profile it scores 74 out of 100, a grade C+. That figure reflects protein and fat fit, joint and skin support, filler content and ingredient transparency. The right answer for your own dog depends on its breed, age and any health conditions.
The label declares 26% crude protein and 10% fat.
Chicken (40%). Ingredients are listed in descending order by weight, so the first entry usually makes up the largest share.
It scores highest for Dachshund (Standard Long-Haired), Dachshund (Standard Smooth-Haired), Dachshund (Standard Wire-Haired). Breed changes the weighting of each factor, so the same food can score very differently across breeds.
This page uses a general adult profile. PawsePal scores this food against your dog's breed, age, weight and health conditions, and tells you the portion in grams.
Open PawsePalScores are produced by PawsePal's six-factor breed-specific scoring engine, built on veterinary nutrition science and aligned with WSAVA guidelines. Analytical values are taken from manufacturer labels and prices are approximate UK retail, so check the pack before you buy. This page is information, not veterinary advice.