Natural Instinct · Raw · senior

Natural Instinct Senior review

C+67 / 100 · general adult profile

Natural Instinct Senior scores 67 out of 100, a grade C+, against our general adult profile. In short, it leads with chicken (50%), and at 68% moisture the headline protein figure understates what your dog actually gets, so the dry matter comparison below is the fair one.

How it scores by breed

The same food scores differently by breed, because each breed profile weights protein fit, fat ceiling, joint support, skin and coat support, filler content and ingredient transparency differently. Across 279 breed profiles, Natural Instinct Senior ranges from 41 to 76 out of 100.

Bernese Mountain DogB · 76
Cane CorsoB · 76
RottweilerB · 76
BullmastiffC+ · 74
Chihuahua (Long Coat)C+ · 74
Chihuahua (Smooth Coat)C+ · 74
Giant SchnauzerC+ · 74
LeonbergerC+ · 74
Where it scores lowest
Zuchon (Shih Tzu x Bichon Frise)D · 41
Shichon (Shih Tzu x Bichon Frise)D · 41
West Highland White TerrierD · 41
Frug (French Bulldog x Pug)D · 42
French BulldogD · 42

Analytical constituents

Energy130 kcal per 100g
Protein12% as fed · 34.5% dry matter
Fat7% as fed · 20.1% dry matter
Fibre1.5%
Ash3%
Moisture68%
Typical price£6.30 per kg
Cost per 1,000 kcal£4.85

Ingredients

Chicken (50%), Turkey (15%), Bone (12%), Offal (8%), Vegetables (10%), Glucosamine (first five listed).

Positives

Watch points

Common questions

Is Natural Instinct Senior a good food?

Against our general adult profile it scores 67 out of 100, a grade C+. That figure reflects protein and fat fit, joint and skin support, filler content and ingredient transparency. The right answer for your own dog depends on its breed, age and any health conditions.

How much protein is in Natural Instinct Senior?

The label declares 12% crude protein and 7% fat. Because this is a raw food at 68% moisture, the dry matter equivalents are the fairer comparison against kibble.

What is the first ingredient in Natural Instinct Senior?

Chicken (50%). Ingredients are listed in descending order by weight, so the first entry usually makes up the largest share.

Which breeds does Natural Instinct Senior suit best?

It scores highest for Bernese Mountain Dog, Cane Corso, Rottweiler. Breed changes the weighting of each factor, so the same food can score very differently across breeds.

Score it for your own dog

This page uses a general adult profile. PawsePal scores this food against your dog's breed, age, weight and health conditions, and tells you the portion in grams.

Open PawsePal

Scores are produced by PawsePal's six-factor breed-specific scoring engine, built on veterinary nutrition science and aligned with WSAVA guidelines. Analytical values are taken from manufacturer labels and prices are approximate UK retail, so check the pack before you buy. This page is information, not veterinary advice.