IAMS · Kibble · senior
IAMS Vitality Mature 7+ Large scores 86 out of 100, a grade B+, against our general adult profile. In short, it leads with chicken 15%, and protein sits at 22% and fat at 10%.
The same food scores differently by breed, because each breed profile weights protein fit, fat ceiling, joint support, skin and coat support, filler content and ingredient transparency differently. Across 279 breed profiles, IAMS Vitality Mature 7+ Large ranges from 44 to 95 out of 100.
| Newfoundland | A · 95 |
| Bullmastiff | A · 91 |
| Irish Wolfhound | A · 91 |
| Mastiff | A · 91 |
| Neapolitan Mastiff | A · 91 |
| Basset Hound | A · 90 |
| Beagle | A · 90 |
| Dalmatian | A · 90 |
| Zuchon (Shih Tzu x Bichon Frise) | D · 44 |
| Shichon (Shih Tzu x Bichon Frise) | D · 44 |
| Maltese Shih Tzu (Mal-Shi) | D · 47 |
| Bull Terrier (Miniature) | D · 47 |
| Frug (French Bulldog x Pug) | D · 50 |
| Energy | 360 kcal per 100g |
|---|---|
| Protein | 22% |
| Fat | 10% |
| Fibre | 3% |
| Ash | 8% |
| Moisture | 8% |
| Typical price | £4.38 per kg |
| Cost per 1,000 kcal | £1.22 |
Chicken 15%, various ingredients.
Other kibble foods for the same life stage that score better against the general adult profile.
Against our general adult profile it scores 86 out of 100, a grade B+. That figure reflects protein and fat fit, joint and skin support, filler content and ingredient transparency. The right answer for your own dog depends on its breed, age and any health conditions.
The label declares 22% crude protein and 10% fat.
Chicken 15%. Ingredients are listed in descending order by weight, so the first entry usually makes up the largest share.
It scores highest for Newfoundland, Bullmastiff, Irish Wolfhound. Breed changes the weighting of each factor, so the same food can score very differently across breeds.
This page uses a general adult profile. PawsePal scores this food against your dog's breed, age, weight and health conditions, and tells you the portion in grams.
Open PawsePalScores are produced by PawsePal's six-factor breed-specific scoring engine, built on veterinary nutrition science and aligned with WSAVA guidelines. Analytical values are taken from manufacturer labels and prices are approximate UK retail, so check the pack before you buy. This page is information, not veterinary advice.